Deliverables
Branding
Custom logo design with 3 initial concepts
Starter visual identity (logo, color, typography, style guide)
1 - 2 rounds of focused revisions included
Final files delivered in multiple formats (SVG, PNG, PDF)
Website
Responsive website design with up to 5 core pages
Scalable front-end built with modern web standards
Basic SEO setup and performance optimization
1 - 2 rounds of focused revisions included
Admin Dashboard
Secure admin authentication and role-based access
User management and analytics overview
Content and notification management tools
Testing, optimization, and deployment setup
Mobile App
Secure user authentication and onboarding
Habit tracking, reminders, and progress visualization
User profile and settings management
Full deployment to the iOS App Store and Google Play Store
Tools & Technologies
Frontend Stack
Website & Dashboard
React 18 with TypeScript
Vite for build optimization
TailwindCSS styling
Open Source
No licensing fees
Mobile Stack
iOS & Android App
React Native with TypeScript
Expo for streamlined development
Native performance optimization
Open Source
No licensing fees
Backend Stack
API & Business Logic
Node.js with Express
RESTful API architecture
JWT authentication
Open Source
No licensing fees
Database & Cloud
Data Storage & Hosting
PostgreSQL database
AWS/DigitalOcean hosting
CDN & asset delivery
$50-100/month
Estimated operational cost
App Stores
iOS & Android
Apple Developer Program
Google Play Console
Annual renewals
$125/year
First year included
Stripe
Payment Processing & Verification
Complete integration
Secure payment flow
Subscription management
2.9% + $0.30
Per transaction
Pricing
$25.000
Payment Schedule
10% Upfront
$2.500
Week 0
30% at Website Launch
$7.500
Week 4
40% at App TestFlight Release
$10.000
20% at App Store Launch
$5.000
Week 20
Detailed Timeline
Branding & Design
Week 1-2
Brand identity concepts and design system
Week 2-3
UI/UX design and component library
Week 3-4
Final revisions and asset delivery
Website Development
React project setup and component structure
Landing page implementation with TailwindCSS
Form validation and API integration
SEO optimization and production deployment
Admin Dashboard
Dashboard architecture and routing setup
User management interface development
Analytics integration and data visualization
Testing and production deployment
Backend Infrastructure
Database schema design and PostgreSQL setup
REST API development with Express
Authentication system and JWT implementation
Cloud hosting setup and deployment pipeline
Mobile App
React Native project initialization and architecture
Authentication flow and secure storage
Habit creation and management features
Daily check-in UI and streak tracking logic
Push notification integration
Progress tracking and analytics views
Stripe payment integration
Comprehensive testing and bug fixes
App store submission and launch
Workflow & Collaboration
We’ll work together using Notion (I will move us under my paid subscription) to keep everything organized and transparent.
You’ll be able to see tasks, milestones, and updates in real time, and provide feedback directly where it’s most useful.
Regular check-ins will help us stay aligned and make adjustments as needed. After launch, we’ll continue coordinating to ensure a smooth transition and make any necessary updates or tweaks. As well as prioritising features to work on next.
We’ll use email for all official communication and important decisions, while Notion and WhatsApp are there for quick updates, questions, and informal check-ins.
Previous Projects
Branding
NextUp
Branding design for Next Up, a conference dedicated to startups and emerging businesses. The visual identity was designed to feel bold, forward thinking, and full of energy, reflecting the excitement of new ideas and entrepreneurial growth.
CloudWatch
App icon and UI guidelines design for CloudWatch, a cloud-watching application that helps users identify and track different types of clouds. The project focused on developing a clear and cohesive visual identity through a distinctive app icon and a set of interface guidelines.
Interlock
Stationary design for Interlock a security company to ensure that their new branding looks cohesive over all touch points. The project included the design of letterheads, business cards, envelopes, and other branded materials, each reflecting the company’s renewed visual identity.
Web / App Development
FurnitureDB
FurnitureDB is a curated online database that makes furniture research simple and inspiring. It gives designers, architects, and enthusiasts an intuitive way to explore furniture pieces with detailed specs and high-quality images.
The platform is community-driven: users can contribute new pieces, update entries, and share insights, ensuring the database stays fresh and valuable. Development is ongoing, with continuous improvements as the resource grows.
Dashboard
Fresh Fades dashboard is a comprehensive tool designed to give the team a clear overview of their app’s activity. It centralizes financial data, user reports, and other key metrics, making it easy to track performance and spot trends quickly.
The dashboard is user-focused, providing actionable insights, customizable views, and real-time updates, helping the team make informed decisions.
RentGaurd
Website and internal platform design for Rent Guard, a rental-income assurance service that provides property owners with reliable monthly returns and reduced vacancy risk.
The project involved creating a clean, modern website that communicates the service’s value with clarity and trust, as well as designing an intuitive internal system used for managing properties, tenants, and payment workflows.
Post Launch Support
Grace Period
For the first 4 weeks after launch, I will fix any critical bugs at no extra cost.
Beyond that, all work, including: bug fixes, new features, and changes will continue under one of the support models (to be chosen before launch).
Retainer
A retainer guaranteed hours per month that covers bug fixes, backlog features, priority support. Pre-booking a set amount of hours for a flexible contract length of: 3 / 6 / 12 months
20h / Month
$2.000
Best for light bug fixing & small features
Growth
40h / Month
$3.800
Best for balanced ongoing improvements
60h / Month
$5.400
Best for fast iteration, rapid scaling
Next Steps
1
Review proposal and select support model preference.
2
Sign agreement + pay upfront deposit.
3
Kick off!